Friday, July 16, 2010

India picks symbol to rival the €£¥$

For those of us still fumbling to find the € symbol on our keyboards, today was a bad news day. Computer and mobile keyboards in India (and possibly around the globe) will soon be adding another new button - the rupee key.
Today a jury selected by the Indian government unveiled a new rupee symbol (pictured) to rival the internationally recognised the US dollar ($), the euro (€), the UK pound (£) and the Japanese Yen (¥).

 So, in classic Indian style, the ministry organised an open competition to design the new symbol. The prize set for the winner was Rs250,000 ($5,352) in cash.
And the winner was…Udaya Kumar, a post-graduate student at Mumbai’s Industrial Design Centre, which is part of one of India’s elite institutes of technology (IITs).
For those who think it looks a bit like an ‘R’ with a line across it, don’t be fooled. According to the Indian Express the new symbol represents exactly what the finance minister was looking for.

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